Social Media is not just fun and games anymore. It has emerged as a game changer when it comes to advancing communication and exchange of ideas in a digitally connected world.
From community groups to government, diverse actors involved in shaping our cities are using social media strategically to build networks, engage communities and advance knowledge and awareness on urban issues and solutions.
Research Institutions and Think Tanks: To advance research & thought leadership
As centers for research, they are involved in developing policy knowledge and act as incubators of new ideas to improve quality of life in cities. 47% of research output from the world is covered on some social media platform. There is growing evidence that sharing research on social media correlates with increased citation rates.
Architects & Urban Development Practitioners: To project their brand & attract the right clients
Practitioners are key problem-solving professionals providing design, construction, and policy expertise in shaping the urban built environment. Social media positively impacts many areas of design and planning practices, from attracting right clients and projects, finding partners and collaborators to advancing discourses on issues concerning our cities.
Local Governments: To keep citizens informed & engaged
Governments institutions have to effectively engage with citizens to listen to their demands, communicate their vision and build their trust in public processes. Social media is where citizens are. There are 755 million active social media users in India and growing.
Non-Profit Institutions & Community Groups: To mobilize funds & support
NGOs are key partners in urban development initiatives; forging links between government and citizens, increasing awareness, campaigning, and advocating for urban issues, and making cities more inclusive and equitable. 71% of non-profits worldwide agree that social media is effective for online fundraising.
Higher Education Institutes: To drive enrolment & engage with student & alumni community
Higher education institutes train of built environment professionals who will be the drivers of change in our cities. 41% of university officials say they can attribute a rise in admissions to their university’s activity on social media.
Urban sector innovators & enterprises: To raise capital & market their products & services
Innocators are shaping the future of our cities and solving some of the most complex problems by leveraging technology and innovation. 73% of marketers say social media is effective for business and it’s important for startups to get their name on social media as soon as they can.
